Archive for May, 2010

The Importance of Updating Your Website

Thursday, May 13th, 2010

A professional website design and frequently updated content will tend to result in more visitors and an increase in sales. It’s really that simple.

In today’s fast changing world, customers look first to the Internet when choosing a particular product or service. A well designed, professional website is your first chance to attract these new customers. Your website provides the opportunity to strengthen your relationship with existing customers by providing them with professional looking, updated information they can use 24/7.

Remember that old saying, “You never get a second chance to make a great first impression”?

The number one online mistake we see businesses making today, is not keeping the content and design of their websites updated.

If you are like many businesses you spend lots of time and money building your website. You announce the availability of your site to your customers with lots of fanfare, and then… you return to the day to day challenges of running your businesses.

All too often the website is forgotten or at best made a secondary priority. Unfortunately, the Internet changes on a daily basis and websites that aren’t kept up-to-date quickly become stagnant and unprofessional by today’s standards.

Suddenly you find yourself with an outdated website which potential customers are using to determine whether or not to do business with you. Search engines, including Google, rank sites with stagnant content lower than equivalent sites with updated information. Lower rankings mean less website traffic and less traffic means fewer sales for your business.

If you haven’t updated the “look & feel” of your website in the past couple of years or if the content hasn’t changed recently… you’re probably missing that chance to make a great first impression.

If it’s been a while since you’ve updated your website give us a call. Tempest can help you make that great first impression with cost-effective solutions that can increase traffic, enhance customer relationships and improve your bottom line.

If you don’t currently have a website or an effective email marketing strategy we can help with that too! Drop us an email or give us a call today. We would love the chance to earn your business.

How to make your mass email marketing successful

Wednesday, May 5th, 2010

Your email campaign cannot be successful if no one reads your email messages. Here are a few hints to get people to actually open your messages and result in conversions.

Above everything your email newsletters/mass mailings must be CAN-SPAM Act compliant. Not only is it the law, but following the spirit of CAN-SPAM can result in a more successful email campaign.

The Subject field should be specific and appropriate. Do not try to use misleading subject lines. It will only result in unhappy customers. Don’t Have the “From” field be listed as an email address, but rather your Name or business name. If you are offering a special deal or discount, include that information in the subject. Everyone gets a lot of email messages and a large percent of them are SPAM messages. Tell your customers why your message is not spam and why they should read further.

Get right to the point of your message – don’t make everyone dig through you message to find the purpose of the email. They won’t do it. If you don’t grab their attention in the first glance and give them the basic information on your message, they will hit the delete key and move on. If you provide them with the critical information with a clear and concise message, they are more likely to continue to read.

One of the most necessary items in an email marketing campaign is often the most overlooked. It is the “Call to Action”. You must specifically ask the customer to do something – Click here to read more, Sign up here, Order here. If you don’t ask for some positive action, the customer won’t know what you want them to do and will move on.

Using an Email Service (ESP) Provider like Constant Contact can ensure that your email messages are CAN-SPAM compliant. The wizards and templates can also assist you in following some of the basic “best practices” to ensure your customers take full advantage of your email marketing. They also provide wonderful reporting tools to evaluate the success of your email marketing campaign.

Of course, the best measure of your campaign is sales or conversions, but the Constant Contact reporting tools can even assist in determining the click-through to purchase results.

Using common sense marketing, technology and a few basic steps will make your next email marketing campaign a rousing success and take your business ahead of your competitors.

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Since 1999, Tempest Technologies has been providing website design and development, e-commerce solutions, and network support and security ... | more


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