The Importance of Updating Your Website

May 13th, 2010 by Shawn

A professional website design and frequently updated content will tend to result in more visitors and an increase in sales. It’s really that simple.

In today’s fast changing world, customers look first to the Internet when choosing a particular product or service. A well designed, professional website is your first chance to attract these new customers. Your website provides the opportunity to strengthen your relationship with existing customers by providing them with professional looking, updated information they can use 24/7.

Remember that old saying, “You never get a second chance to make a great first impression”?

The number one online mistake we see businesses making today, is not keeping the content and design of their websites updated.

If you are like many businesses you spend lots of time and money building your website. You announce the availability of your site to your customers with lots of fanfare, and then… you return to the day to day challenges of running your businesses.

All too often the website is forgotten or at best made a secondary priority. Unfortunately, the Internet changes on a daily basis and websites that aren’t kept up-to-date quickly become stagnant and unprofessional by today’s standards.

Suddenly you find yourself with an outdated website which potential customers are using to determine whether or not to do business with you. Search engines, including Google, rank sites with stagnant content lower than equivalent sites with updated information. Lower rankings mean less website traffic and less traffic means fewer sales for your business.

If you haven’t updated the “look & feel” of your website in the past couple of years or if the content hasn’t changed recently… you’re probably missing that chance to make a great first impression.

If it’s been a while since you’ve updated your website give us a call. Tempest can help you make that great first impression with cost-effective solutions that can increase traffic, enhance customer relationships and improve your bottom line.

If you don’t currently have a website or an effective email marketing strategy we can help with that too! Drop us an email or give us a call today. We would love the chance to earn your business.

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