Montana Search Engine Optimization (SEO) Services
Google processes about 99,000 search queries every second … that’s well over 8 billion searches each day. Optimizing your website for search engines is no longer just a “best practice,” but a necessity. At Tempest, we will help you unlock the full potential of your website, connect to your target audience, and provide the measurements to prove its success.
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How often do you turn to search engines, like Google, to help you find more information on a certain topic?
For many businesses, the majority of website traffic comes from users relying on search engines and their suggested results (or answers) to these queries.
That’s even true when it comes to searching for a specific business by name. Search engines play a massive role in driving website traffic for your business. As such, SEO (search engine optimization) services have become a necessity to improve your visibility on the web and drive qualified traffic to your website, listing pages, and even social media accounts.
At Tempest, we believe in the power of first impressions. We used to tout that your website offered visitors their first impression of your business, but there is an argument to be made that true first impressions come from the search engine results page – before someone even makes it to your website.
In this fast-paced digital era, it’s crucial to stand out from the crowd and reach your target audience effectively. This is possible only IF you show up when (and where) potential customers search for your products and services.
This is where SEO strategies come into play. At Tempest, we will craft a plan designed to boost your visibility in the search results and ultimately increase conversions and revenue. We have a dedicated group of knowledgeable SEO experts that are ready to help improve your organic website traffic. Not comfortable with all the SEO jargon? Don’t worry, we’ll explain the techniques and strategies (and why they are important) in plain english.
Tempest SEO Services
Keyword Research
This allows you to gain an understanding of what searches your website is currently ranking for, the kinds of audiences your content resonates with, and how to capture new visitors through optimized content. Our team is ready to research the right keywords based on search volume, competition, and relevancy to drive meaningful results.
Content Optimization
With content optimization, we carefully edit your existing content to maximize its SEO potential, and with your help our talented writers can create fresh, engaging content that captivates your audience. We’ll also provide guidance on your website’s internal links, which help search search engines crawl your content more efficiently.
Technical Optimizations
This involves optimizing the backend and coded elements of your website to enhance its performance. In addition, we can make technical changes that allow search engines to understand the focus of your site content. These enhancements include: title tags, meta descriptions, and the implementation of structured data.
Backlink Campaigns
Backlinks help boost your website’s credibility (this method is often called link building). Tempest can help businesses identify high-quality websites with backlink potential and assist with reaching out to those sites. The more high quality sites that link to yours, the higher its authority in search engines.
Local Search Optimizations
For local businesses, ensuring that your business listing appears in local search results and map listings, such as Google Maps, is a highly effective method to drive organic traffic. There are typically opportunities with local SEO to improve listings; this might include reviews, questions and answers, and consistent NAP (name, address, phone).
Search Engine Consoles
We can help ensure your site is set up in search consoles such as Google Search Console and Bing Webmaster Tools. Doing so will help search engines further understand your site, prioritize what content to crawl and index, as well as offer your team assistance troubleshooting and measuring the performance of your site’s indexed content.
Google Analytics Reporting
Every site should be tracking and recording site traffic and behavior, and nobody does it better than Google Analytics. When utilizing Tempest SEO services, we build additional comprehensive charts and graphs into an easy-to-digest digital report that you can interact with and download – giving you further insights into the results of our work.
AI/LMM Optimizations
With the explosion of AI and Large Language Models (LMMs), search behavior is changing, and we need to optimize for a new world of AI overviews and AI search engines. SEO best practices still apply, but we can help you adjust your unique content, site structure, and schema to be more visible to AI sources, showing your brand in more AI-based searches and answers.
Frequently Asked Questions
Search Engine Optimization (SEO) is the art of fine-tuning your website content and structure to help search engines (like Google and Bing) understand the products and services you offer. These incremental changes are designed to improve your organic search results, improve visibility, and drive traffic to your website.
The goal of search engines like Google have always been to provide the most relevant and accurate results to users. Google is, at its core, an advertising company; therefore, in order to get more eyeballs on ads it wants to make the search experience the best it can be. In marketing jargon, the goal of search engine optimization is to enhance your website and its content to rank higher in the search engine results pages (SERPs) for relevant search queries.
We optimize for search engines by strategically adding relevant keywords and phrases, making edits to the back-end of the site that will help search engines methodically crawl/understand the site content (such as meta data and schema), and providing overall improvements to the user experience making it easier for users to find the information they were searching for.
Investing in your website’s SEO will allow search engines (and users) to recognize the value and relevance of your website and its content. Once the search engines understand this value, their algorithms will prioritize your content. Thus it will be more likely that your website is shown to users searching for related topics, products or services. A bonus: good content and user experience can attract other sites to link to yours, lending even more credibility and authority, which improves ranking.
When we talk about the “algorithms” used by search engines, we are referring to the set of weighted signals they use to determine the “most relevant” search results for users. Search engines do this by crawling and indexing all public content on the web. As they take in this information, the search engines are constantly measuring data to better understand what users are looking for and what sites provide the best result.
If your site has the most relevant and helpful content, AND your site is seen as a trustworthy source, you will rank higher than your competitors.
If you’re weighing the costs of investing in SEO service, you may be interested in better understanding the true benefits and how it can boost your business or non-profit organization.
First, search engine optimization acts as a powerful tool to drive targeted organic traffic to your website, ensuring that the “right people” discover your business or organization. What do we mean by the “right people”? We want your content to show up for users who are searching for the products and services you provide.
Improved visibility in search engines establishes your brand as an authority in your industry, instilling trust and credibility among potential customers.
Additionally, SEO strives to improve the onsite user experience. The incremental changes that we propose will make your website more user-friendly and easier to navigate. Higher engagement on your website from a search tells Google that the site offers a good experience to users, and thus improves ranking.This is especially true for users on mobile devices. In fact, as of January 2024, people using mobile devices contribute to 59% of all website traffic.
As a bonus, SEO efforts can actually benefit your paid advertising campaigns. Similar to organic rankings, Google’s paid advertising platform expects ad landing pages to be relevant, topic-focused, authoritative, and helpful. SEO and SEM typically go hand-in-hand to drive traffic and conversions, and have similar best practices.Keep in mind that unlike Search Engine Marketing (SEM), SEO is the long game. Results from search engine optimizations can take months by slowing building relevancy and authority. You aren’t going to see results overnight, which is why it’s so important to prioritize putting best practices into place and then committing to measure performance over time. Our team at Tempest will implement meaningful measurement and monitoring systems for organic traffic, engagement, and keyword ranking. It’s also another reason to use SEO and SEM in tandem, where putting real dollars toward advertising can help boost conversions while the SEO efforts gain traction.
One of the most impactful methods to improve search engine rankings starts with your website content. At Tempest, we will work with you to craft compelling, engaging, high quality content that provides value to your readers, while at the same time increasing your organization’s authority and trustworthiness. Consumers want to buy from, and work with, businesses that know what they’re talking about! We’ll not only help optimize existing content, but we’ll suggest new topic-focused pages that target relevant keywords for your business, designed to drive additional traffic.
It’s also equally important to build quality backlinks (links to your site from related sites across the web) from reputable sources to enhance your website’s authority in the eyes of search engines. When other high-quality sites link to yours, they’re effectively saying “this website is relevant and worth your time” – and that recommendation is SEO gold. This of course only works if you have top-notch content to link to! With the advent of AI-generated content flooding the internet, at Tempest we believe that high-quality backlinks are going to become even more critical to separate the good sites from the AI-riddled robot sites.
Not as flashy but equally important, optimizing your website’s technical aspects such as page load speed and mobile responsiveness will help to ensure a seamless user experience and therefore improve onsite SEO.
In order to get a clear and complete understanding of your business and website goals, Tempest has built a simple (but detailed) onboarding process that helps everyone feel comfortable with – and excited about – Search Engine Optimization! How It Works:
#1
Kickoff Conversation & Discovery
We sit down together (whether in person or virtually) and have an open-ended discussion on your organization’s products and services, preferred audience, and goals. We have a handy checklist of questions designed to flesh out how Tempest can help improve SEO – but don’t worry, it’s not a test – we’ll fill it out together! Then we’ll go over your website at a high level, looking at the structure, size, and current SEO health. This will help us brainstorm opportunities for improvement, both short and long-term.
#2
Proposal & Strategy
Average turnaround 1-2 weeks
Based on the discovery meeting, we will build out a customized proposal that is designed to boost rankings, traffic, and conversions through search engines. The proposal will be specific to your organization, and will speak to your audience and goals. The proposal is designed to make it easy to understand the benefits of Tempest’s SEO work and the services that will be provided.
#3
Research & Plan
Average turnaround 2-3 weeks
Once a proposal is agreed upon and signed, then we really get into the meat of it. Tempest will do a comprehensive multi-point website audit with a focus on search engine optimization. We’ll take a look at your content, your technical SEO, site structure, loading speed, and more. As part of this step, we’ll also do keyword research to identify what terms and search queries your site is currently ranking for, and implement keyword tracking for the search terms relevant to your business. There might be some additional insights uncovered for audiences and keywords to target during SEO research, and we will communicate those as we uncover them.
#4
Implementation
Average turnaround 3-4 weeks
Finally, we get to the fun stuff! We’ll combine all of the discovery information with the extensive audit and research data, at which point, Tempest writers, designers, and developers will get to work by optimizing the technical SEO, organizing a content plan, doing backlink research, and creating reports that show the performance of all the newly implemented SEO efforts. Typically, there is quite a bit to do early in the implementation process while we identify and optimize the site based on common SEO best practices.
#5
Monitor and Iterate
After the initial implementation, Tempest will continue to monitor the performance of organic traffic and make suggestions based on performance and changes to the organization. We will provide monthly reports on the status of our SEO work, and will be available for any questions, clarifications, or new initiatives.
Don’t forget that SEO is a long-term strategy that relies on search engines to re-crawl and rank optimized pages. It’s typically expected to not see changes in reporting until 3-6 months after the implementation is complete. Not to worry, Tempest will be providing reporting and insights along the way!
Take the first step towards success today with Tempest SEO services, and contact us for a free consultation!
Contact UsOther stuff we’re really good at:
we are such stuff as dreams are made on
William Shakespeare, “The Tempest” – Act 4
